Mary Tyler Moore gets her own Santabear inspired by Mary Richards' hat toss, available at Dayton's Holiday Market

As the bustling holiday season approaches, a delightful new collectible is poised to capture the hearts of both fans of classic television and holiday enthusiasts alike. The Mary Tyler Moore Santabear, inspired by the iconic hat toss of Mary Richards from the beloved 1970s sitcom "The Mary Tyler Moore Show," will debut at Dayton's Holiday Market. This unique bear not only embodies the spirit of a groundbreaking character but also supports a significant cause, with 10% of each sale benefiting the Mary Tyler Moore Vision Initiative.

What Happened

The Mary Tyler Moore Santabear, priced at $129, features a charming design that includes Richards' signature peacoat adorned with anchor buttons, a little black handbag, and, of course, the unmistakable beret that became synonymous with her character. This collectible is more than just a nostalgic nod to a television classic; it is a tangible piece of Minnesota's cultural history. The Santabear will be available for a sneak-peek pre-sale on November 11, from 11 a.m. to 3 p.m., at Dayton's Holiday Market, located at the Dayton's Project along Nicollet Mall.

Mary Tyler Moore's legacy extends beyond entertainment; she was also a passionate advocate for diabetes awareness after being diagnosed with the condition herself. The Mary Tyler Moore Vision Initiative, founded at the University of Michigan, aims to enhance the lives of those affected by vision loss. Berthiaume, the market's founder and curator, emphasized the importance of Moore's impact, stating, "Mary Richards is ours and she was such a great example, especially to people in my generation who were starting careers and really wanted to be just like Mary Richards." This sentiment resonates deeply within the Edina community, where strong family values and commitment to one another are cherished.

Community Reaction

The excitement surrounding the release of the Mary Tyler Moore Santabear is palpable among residents and fans alike. Many in Edina remember the influence of Moore's character, who represented independence, ambition, and professionalism. Berthiaume noted that the bear resonates particularly with millennials who grew up watching the show, saying, "It's really the generation of millennials that we bought as boomers those Santabears for. And so now they're all coming for their kids." This generational connection enhances the bear's appeal, creating a bridge between parents and children through shared cultural experiences.

Celebrating a Cultural Icon

Mary Richards' character not only broke barriers for women in the workplace but also inspired countless individuals to pursue their dreams. The statue at Nicollet and 7th in Minneapolis stands as a testament to the show's enduring legacy, symbolizing empowerment and the importance of community. The Santabear serves as a reminder of the values that Moore's character embodied—values that continue to resonate with families today.

As the holiday season approaches, the Santabear is expected to become a cherished item for many families in the Edina area. The combination of nostalgia for the past and the opportunity to support a meaningful cause makes this collectible particularly special. Residents are eager to bring home a piece of this legacy, not only to celebrate the joy of the season but also to honor the impactful life of Mary Tyler Moore.

What's Next

Dayton's Holiday Market is gearing up for a successful launch, with the Santabear being just one of the many offerings that will delight visitors. The market aims to provide a festive atmosphere where families can gather, shop, and create lasting memories. The traditional annual Santabear will also be unveiled in the coming weeks, as WCCO plans to reveal it on their program "The 4." This continuation of a beloved tradition ensures that the spirit of giving and community remains at the forefront of the holiday experience.

Market Features and Community Engagement

In addition to the Santabear, Dayton's Holiday Market will showcase a variety of local artisans, food vendors, and holiday-themed activities. Families can enjoy live music, festive decorations, and interactive experiences that highlight the rich culture of Minnesota. This year, organizers are particularly focused on creating a space where families can not only shop but also connect with one another, fostering a sense of community during the holiday season.

Local businesses are also getting involved, with many planning to offer special promotions and events during the market. For instance, nearby cafes and restaurants are expected to feature Mary Tyler Moore-themed menu items, encouraging visitors to immerse themselves in the spirit of the event. This collaborative effort among local businesses and the market organizers exemplifies the community's commitment to supporting one another during the holidays.

The Legacy of Santabear

The Santabear tradition began in the 1980s at Dayton's department stores, quickly becoming a sought-after collectible. After a brief hiatus, the Santabear made a triumphant return in 2022, appealing to both nostalgic collectors and a new audience eager to introduce their children to the charm of these bears. The recent appearance at the Minnesota State Fair, where the latest bear sold out in just four days, is a testament to the enduring popularity of this holiday collectible.

As the market prepares to open, the community is reminded of the importance of supporting local initiatives and the power of collective action. By purchasing a Mary Tyler Moore Santabear, residents not only acquire a piece of history but also contribute to a cause that aims to improve the lives of those affected by vision loss. This connection between commerce and community service embodies the spirit of the holiday season.

Conclusion

The Mary Tyler Moore Santabear is more than just a collectible; it is a celebration of a beloved character who has inspired generations. As families in Edina prepare to embrace the holiday spirit, this bear serves as a reminder of the values of ambition, community, and support for one another. With the launch of Dayton's Holiday Market, residents have the opportunity to not only bring home a piece of nostalgia but also to honor the legacy of Mary Tyler Moore and her commitment to making a difference in the world. The excitement surrounding this release encapsulates the essence of the holiday season—a time for giving, celebrating, and cherishing the connections that bind us together.