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Health

Health insurance open enrollment: 5 things to review before choosing a plan

Katherine Langford
Katherine Langford
Katherine Langford
Editor-in-Chief · Edina, MN

Katherine oversees editorial operations across all six brands. Before joining The Meridan Group, she spent 14 years at the Minneapolis Star Tribune, where she led the metro desk through its digital transformation. She holds a Master's in Journalism from Northwestern's Medill School.

More from Katherine →
Editor-in-Chief · Sunday, November 1, 2026 at 5:16 PM · 5 min read
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A family discussing health insurance options at home.

As the leaves begin to change and the air turns crisp, American families are preparing for a significant annual event: the health insurance open enrollment period. This year, the window opens on November 1, offering households the opportunity to review and adjust their healthcare plans for 2027. For many, this is not just a routine task but a critical moment that can significantly impact their family's health and finances.

What Happened

The open enrollment period allows individuals and families to sign up for health insurance through state-based marketplaces or the federal exchange at HealthCare.gov. Those who enroll by December 15 will see their coverage take effect on January 1, 2027. For those who miss this initial deadline, the final enrollment date is January 15, with coverage starting on February 1.

During this time, many Americans are also evaluating their options under Medicare, which has a separate but overlapping enrollment period. As families navigate these choices, the importance of thorough planning cannot be overstated. Mychal Winter, president of the National Association of Benefits and Insurance Professionals (NABIP), emphasizes that the open enrollment process can feel overwhelming, especially with current discussions about healthcare affordability dominating public discourse.

Context of Healthcare Needs

In the past year, healthcare costs have surged, placing additional strain on family budgets. Winter notes that as families consider their healthcare options, they should reflect on their past healthcare expenditures. “Take a look back to see what your healthcare expenditures consisted of over the past 12 months,” he advises. This reflection can provide valuable insights into future healthcare needs and potential costs.

Families should also anticipate changes in their health requirements. For instance, a growing family may need to ensure pediatric coverage or a plan that accommodates specific medical conditions. Understanding these needs upfront can help families choose the right plan that not only meets their current requirements but also anticipates future healthcare demands.

In Edina, where many families are facing rising costs in various aspects of life, the stakes are particularly high. Local families often juggle multiple responsibilities, from childcare to elder care, which adds complexity to their healthcare decisions. Community centers and local non-profits are stepping up to provide resources and workshops aimed at demystifying the open enrollment process, ensuring that families have access to the information they need.

Evaluating Plan Costs

As households prepare for open enrollment, one of the most pressing concerns is the potential rise in health insurance premiums. Winter indicates that rates are expected to increase due to inflation and rising healthcare costs. Families should compare last year’s premiums with expected increases to determine if their current plan remains financially viable.

“You’ve got to look at it from a budgeting standpoint to see if the plan that you had before would fit within your financial budget,” Winter explains. This consideration is crucial as families face not only monthly premiums but also out-of-pocket costs associated with their healthcare services.

Moreover, understanding the financial implications of different plans can help families avoid unexpected expenses. For instance, a lower premium may come with higher deductibles or co-pays, which can add up quickly if significant healthcare services are needed. Balancing premium costs with potential out-of-pocket expenses is essential for making an informed decision.

Local insurance agents in Edina are gearing up for this busy season, offering personalized consultations to help families navigate these complexities. Many have reported an increase in inquiries as families seek to better understand their options and the potential financial impacts of their choices.

Network Considerations

Another critical factor families must consider is whether their preferred healthcare providers are in-network for the plans they are evaluating. Network changes can occur from year to year, and Winter emphasizes the importance of verifying this information. “Sometimes they have a little bit of a standoff as to what the rates are going to be,” he notes, which can lead to a favorite provider being out-of-network.

Choosing a plan that includes a preferred provider organization (PPO) can offer more flexibility in selecting doctors and specialists without needing a referral. However, this flexibility often comes at a higher cost. Families should weigh the benefits of having access to a wider range of providers against the potential increase in their healthcare expenses.

In Edina, many families have established long-term relationships with their healthcare providers, making network considerations even more critical. Community health events are being organized to help families understand their options and ensure they maintain access to their trusted healthcare professionals.

Understanding Deductibles and Out-of-Pocket Costs

Deductibles and out-of-pocket thresholds are vital components of any health insurance plan. Winter advises families to assess these costs carefully to determine their potential financial exposure. “A lot of times what people will do is they will go with a high deductible plan to keep the monthly premiums down,” he explains. While this strategy can be effective for some, it requires careful consideration of whether the household can afford the deductible if significant medical expenses arise.

Families should also be aware of additional costs such as co-pays for doctor visits and hospital stays. These expenses can accumulate quickly, especially for those with ongoing medical needs. Understanding the full scope of potential costs associated with a chosen plan is essential for effective budgeting and financial planning.

Health Savings Accounts: A Smart Option

For families considering high-deductible health plans, the option of a health savings account (HSA) can be a valuable financial tool. HSAs allow families to set aside money tax-free to cover qualified medical expenses, providing a safety net for unexpected healthcare costs.

Winter highlights the benefits of HSAs, noting that funds can be contributed on a tax-free basis, invested tax-free, and withdrawn tax-free for qualified expenses. Additionally, HSA balances roll over year to year, allowing families to build savings for future healthcare needs.

In Edina, financial literacy programs are being offered to educate families about the benefits of HSAs and how to effectively integrate them into their healthcare plans. These initiatives aim to empower families to take control of their healthcare spending while preparing for potential future expenses.

Looking Ahead: Preparing for Open Enrollment

As the open enrollment period approaches, families in Edina and across the nation must prepare to make informed decisions about their healthcare coverage. The choices made during this time can have lasting impacts on family health and financial well-being. Taking the time to review past healthcare needs, anticipate future expenses, and understand plan details will be crucial.

Winter's insights serve as a timely reminder that navigating the healthcare landscape requires diligence and careful consideration. Families are encouraged to seek assistance from insurance professionals who can help guide them through the complexities of open enrollment.

Ultimately, the goal is to secure a health insurance plan that not only meets immediate needs but also supports long-term family health and financial stability. As open enrollment begins, Edina residents are urged to take proactive steps to ensure they are well-prepared for the year ahead. Community organizations are also stepping in to provide resources and support, ensuring that no family feels alone in this critical decision-making process.

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